Pier to Plate
"If it's Pier to Plate, you know it's Cape caught."
✔ Local ✔ Sustainable ✔ Delicious
Pier to Plate brought locally-caught, healthy and delicious dogfish and skate to food establishments on Cape Cod.
Cape Cod small-boat fishermen sustainably catch “under-loved” dogfish and skate in abundance right off our shores, but 99 percent of this plentiful, white fish is shipped overseas to restaurants in Europe and Asia.
Our goal was to create consumer demand for these fish on Cape Cod. From May through October of 2017, our Pier to Plate program drove awareness and generated demand for locally caught dogfish and skate. The program provided 4,010 pounds of dogfish and 5,600 pounds of skate to over 40 participating food establishments, local events and samples for institutional sales. The program was significant enough to be featured in 68 media outlets – 11 national, 29 regional and 28 local.
A big win was the national launch of U.S. Foods “Cape Shark Tenders” introducing dogfish beyond Cape Cod. Additionally, we have worked with distributors to sell dogfish and skate into educational institutions. Fishermen have been engaged in presenting at meetings and being the representatives of supporting local fish.
Based on the post program feedback, expect to see both dogfish and skate on local menus in 2018. Proof that we can build a market for locally caught, under-loved, sustainable fish.
By ordering dogfish and skate dishes, you are supporting sustainable fishing on Cape Cod, a healthy marine environment and a new local fish movement.
- Ask for local fish, including skate and dogfish, wherever you eat or buy seafood.
- Learn more about small-boat fishermen and the sustainable seafood such as dogfish and skate they catch on Cape Cod.
- Follow us on Facebook, Twitter and Instagram at @fishalliance.
- Join our email list (scroll down to Keep up with the Fleet).
Together, we’ll build a domestic market for these “under-loved” species.
This program was funded by a Saltonstall-Kennedy grant from NOAA Fisheries Service.